Digital Advertising
Overview
The digital media landscape is ever changing and increasingly crowded - so you need to make an impact quickly. Our trusted channels deliver a mix of topical and original content to a highly engaged reader base, providing you with an effective environment for your content and advertising.
Our digital platforms provide access to a highly engaged audience of 58,393 website users and over 21,730 opt-in email subscribers. We've outlined the key options below - ask us how we can help you to manage and build your campaign for maximum impact.
Website Advertising
Website Display
Our fully responsive website means a better viewing and browsing experience across all devices.
The leaderboard and MPU ad units (shown to your right) give you a high impact ad slot for your product or brand without being obtrusive. The wallpaper option allows you to own the top and side content around the website and this is great for both brand visibility and click-through campaigns.
Do you need an ad design service? We know what works, so just ask if you need help.
Display Advertising Rates - Laboratory News & Laboratorytalk
Wallpaper Takeover............................................................................................£4,000 pcm
Leaderboard..........................................................................................................£130/000
Double MPU...........................................................................................................£195/000
Single MPU ............................................................................................................£125/000
Content / Lead Generation
Our content-based solutions – built around your product news, applications, white papers and videos - includes a combination of on–site and email options.
We can create bespoke solutions for your particular requirements. From generating qualified sales leads to brand visibility, we’ll tailor our service to meet your needs.
Content / Lead Gen Rates - Laboratory News & Laboratorytalk
PR/news article........................................................................................£125 per article
PDF upload ..............................................................................................£75 (max. 3 per article)
Embedded video.....................................................................................£75 per article
*Online article + email newsletter....................................................£350 per article
*PDF upload or video is free with this option
Email Options
Newsletter Advertising
Over 21,000 opt-in subscribers receive the Laboratory News and Laboratorytalk email newsletters each week.
There are leaderboard and MPU ad options, as well as product slot placements in prime positions. Newsletter campaigns provide a great supportive layer to both website and print campaigns.
Newsletter Advertising Rates - Laboratory News & Laboratorytalk
Banner advertisement (per newsletter)......................................................................£600 pw
MPU (per newsletter)........................................................................................................£500 pw
Banner, MPU and content slot package (per newsletter)........................................£975 pw
Content slot..........................................................................................................................£275 pw
Branded HTML eblast
Would you like to reach our subscribers with your own HTML e-blast? This is a dedicated message sent by us on your behalf. A great way to get quick interest for product launches, promotions, webinars and other events.
If you need help in designing and building an HTML eblast, just ask our team.
Branded Eblast Rates - Laboratory News & Laboratorytalk
Full opt-in list Laboratory News ....................................................................................£1,650
Full opt-in list Laboratorytalk ........................................................................................£1,650
Combined list ......................................................................................................................£2,200